Villagers Vs. Vampire has been (mostly) released for a week now. So how are we doing? Well, good and not-so-good.
Our sales and downloads have been pretty low. My best guess is that about 250 people have played our free online version here on the website. We probably have around 500 free downloads from Apple and Google, and about 80 sales between Apple and Amazon. We’ve had maybe 2 or 3 reviews total, across all platforms. The ad revenue from the free versions is pretty abysmal…if I added it all up (and we’re talking about 10 different ad networks) I might have $5. Ads only really work when you have 100,000s to 1,000,000s of players. I’m not sure that we’ll use ads again in future games, because so far the trouble and nuisance hasn’t been worth it.
On the plus side, however, everyone who’s played the game and written to us has enjoyed it. They find it compelling and fun. Those who know us (and some who don’t) have been talking us up and trying to get new people to play our game. It’s very gratifying and humbling to see this kind of support. I feel like we’ve really accomplished something in getting a game completed, published, and in the hands of people who actually like it! Plus, even though smartphone games are very front loaded sales-wise, it’s only been a week.
So, as I’ve said before, even if the game doesn’t sell much, it can’t be a failure in my view, because the experience I’ve gained by working on it has been immensely valuable, and each subsequent game will improve on the last. This is just the beginning of the road ahead of us. We’re already discussing and planning out our next project, which I’ll talk about in more detail when/if we actually start it. Meanwhile, we also have ideas for V Vs. V (and give us a shout if you have some of your own!) and we’ll keep it updated in the coming months as well.
I’m also going to try and be open about our sales data and experiences. I’m always very interested in the data that other small indie developers publish, so mine may be helpful to someone in a similar boat.
1 down, 4999 to go…….more or less